The best Billo alternatives depend on why you're leaving. For a free, self-serve marketplace, try Collabstr. For lots of low-cost jobs plus TikTok Shop and Amazon content, JoinBrands. For creators across Europe on a month-to-month plan, Influee. For more campaign types and managed help, Insense. For enterprise programs with perpetual rights, Cohley. For one-off freelancers, Upwork or Fiverr.
Billo is a good product for what it's built for: brief-based video ads from vetted creators, paid per video. Brands usually look elsewhere because of how it charges, how much control they get over creators and price, or where its creators are based. This guide covers what Billo does well, why brands switch and eight alternatives, each with pricing as the platform publishes it, the rights you get and one honest drawback.
How we checked: pricing and terms come from each platform's own pricing pages, help centers and terms, checked in October 2026. Review quotes come from G2, Trustpilot and Capterra and are linked. One of the eight is Myah, which we make, so we've described it plainly.
Billo in 30 seconds
Billo is a creator marketplace for performance video ads. You write a brief, vetted creators apply, you pick one, ship the product and get the video back.
- Price: videos start at $99 each. The price rises with video length, extra aspect ratios, Premium creators, the number of creators and extras such as hooks. It includes the creator's payout, Billo's software and transaction fees, but not your product or shipping.
- How you pay: you prepay into a balance by buying a pack before your first brief goes live. Bigger packs come with a bonus.
- Subscription: none needed to order videos. CreativeOps, Billo's optional performance-data layer, starts at $149 a month, and a managed service starts at $2,000 a month.
- Creators: 5,000+ vetted creators. Billo's brand page lists the US, Canada, the UK and Australia, while its creator sign-up page lists the US, UK and Canada.
- Rights: creators assign all rights in the video to the brand.
- Revisions: two rounds of edit requests per video.
- Ads: supports Meta partnership ads and TikTok Spark Ads, plus optional 30-day organic posts on the creator's account.
Why brands look for Billo alternatives
Billo's reviews are mostly positive: 4.3 out of 5 on G2 from 49 reviews, a TrustScore of 4.0 on Trustpilot from 521 reviews (brands and creators) and 4.1 on Capterra from 14. The complaints cluster around five things.
- Prepaid packs. You load money before you can publish a brief. One Trustpilot reviewer in October 2026 said they were happy with the creators but frustrated waiting for a refund of unused balance, and another review is titled "Ok but credits expired".
- Two edit rounds. A G2 reviewer wrote: "I dislike that we can only get 2 edits per creator."
- Creator consistency. Another G2 reviewer: "I wish the creators were vetted a bit more thoroughly."
- Little room to negotiate. Billo sets the price per video, and creators can't negotiate task rates. A Trustpilot reviewer said Billo "doesn't allow for custom deals."
- Scope. Billo's own alternatives post lists its limits as a smaller creator pool than open marketplaces, creators in three countries and no built-in TikTok Shop or affiliate campaigns.
If none of those apply to you, Billo may still be the right choice. We cover when to stay with Billo near the end of this guide.
Billo alternatives at a glance
| Platform | Pricing model (as published) | Fee on creator payments | Best for |
|---|---|---|---|
| Collabstr | Free, or $249 to $333 a month billed annually | 10% (5% on Premium) | Self-serve hiring from a large pool |
| JoinBrands | Pay as you go, or $99 to $499 a month | 15% down to 8% | High volume, TikTok Shop and Amazon |
| Influee | $229 to $999 a month, month to month | 10% | Creators across Europe and beyond |
| Insense | From $500 a month billed quarterly ($650 trial month) | 20% on trial, 10% or 7% after | More campaign types, managed options |
| Cohley | Custom pricing, optional 3-month pilot | None on creator pay | Enterprise programs |
| Backstage | Buy at creators' listed prices, or post a brief with your budget | Paid by the brand (rate not published) | One-off orders with clear licence terms |
| Upwork and Fiverr | Pay per contract or gig | Upwork 5% (Basic); Fiverr 5.5% + $3.50 under $200 | Hiring a specific freelancer directly |
| Myah | Free to sign up; 1.5% of tracked sales | None during early access | Campaigns with samples, reviews and Shopify sales tracking in one place |
What 10 videos cost on each platform
Pricing models are hard to compare in the abstract, so here's one order run through each platform's published fees: 10 videos in one month, with every creator charging $100 a video.
| Platform | How the total is built | 10 videos |
|---|---|---|
| Billo | From $99 per video, all in | From $990 |
| Myah | $100 per video you set, no fee on set fees during early access, plus 1.5% of any tracked sales | $1,000 + 1.5% of tracked sales |
| Upwork (Basic) | $100 + 5% marketplace fee, plus a $0.99 to $14.99 fee per new contract | $1,050 + contract fees |
| Fiverr | $100 + 5.5% service fee + $3.50 small order fee | $1,090 |
| Collabstr (Free) | $100 + 10% hiring fee | $1,100 |
| JoinBrands (Pay as you go) | $100 + 15% platform fee | $1,150 |
| Influee (Starter) | $229 a month + ($100 + 10%) per video | $1,329 |
| Insense (Trial) | $650 for the month + ($100 + 20%) per video | $1,850 |
Two things stand out. Billo's per-video price is competitive at low volume, and subscriptions only pay off once you order enough to spread the monthly fee. Insense's trial month also rolls into a quarterly plan unless you cancel at least 48 hours before it ends. Cohley and Backstage don't publish enough pricing to model.
The 8 best Billo alternatives
1. Collabstr
Best for: brands that want to search a big creator pool and hire directly, without a subscription.
- How it works: search creators and buy the packages on their profiles, or post a campaign and let creators apply (campaigns need a paid plan). Payment sits in escrow until you approve the work.
- Pricing: Free plan with a 10% hiring fee. Pro is $249 a month billed annually (one campaign a month). Premium is $333 a month billed annually with a 5% fee and unlimited campaigns.
- Creators: Collabstr says you can search 1.3 million+ creators across Instagram, TikTok and YouTube.
- Rights: Collabstr doesn't set them. You agree usage rights directly with each creator.
- Drawback: it's an influencer marketplace as much as a UGC one, so you do more of the vetting, briefing and rights work yourself.
- Versus Billo: more choice and direct negotiation. Less guidance on briefs.
2. JoinBrands
Best for: brands that want lots of affordable content, including TikTok Shop, Amazon and affiliate work.
- How it works: post a job, certified creators apply and you pick. Payments are held in escrow, and Spark Ads and partnership ad codes are handled in the platform.
- Pricing: pay as you go with a 15% platform fee, or subscribe to cut the fee: Startup $99 a month (12%), Pro $299 a month (10%) or Max $499 a month (8%).
- Creators: based in the US, UK, Canada, Australia and Germany.
- Rights: JoinBrands says brands get 100% ownership and usage rights to approved content.
- Drawback: the fee sits on top of creator pay, and on the subscription plans on top of the monthly price too.
- Versus Billo: more campaign types and more countries. You choose creators and rates job by job.
3. Influee
Best for: brands selling in Europe or Latin America that want local creators on a flexible plan.
- How it works: post a campaign, creators apply with their own rates, and you can chat and negotiate before you hire. You approve content before the creator is paid.
- Pricing: month to month. Starter is $229 (up to 10 collaborations a month), Basic $529 (25) and Pro $999 (50), plus a 10% marketplace fee on creator payments. Influee's own US example is $229 plus 10 videos at an average of $57, or $799.
- Creators: 33 countries, including the US, UK, Canada, Australia, most of Europe, Brazil, Mexico and Argentina.
- Rights: usage rights for all content, with unlimited revisions until you approve.
- Drawback: the subscription runs whether or not you hire that month (Influee refunds it only if you can't find suitable creators for your first campaign), and products sent to creators aren't returned.
- Versus Billo: wider geography and negotiable rates, on a subscription instead of prepaid packs.
4. Insense
Best for: brands that want UGC, influencer posts, affiliate and seeding campaigns in one place, with managed help available.
- How it works: post a campaign, creators apply with their price and you hire. Payment is held when you hire.
- Pricing: a one-month Trial from $650 (up to 10 creators, 20% marketplace fee) that upgrades to the Brand plan unless you cancel 48 hours before the end. Brand is from $500 a month billed quarterly ($1,500), or $400 a month billed annually, with a 10% fee. Agency is from $800 a month quarterly with a 7% fee. Creator payments are extra.
- Creators: the US, UK, Canada, Australia, New Zealand, the EU and a few other markets. Creators need at least 1,000 followers and 1,000 average views, or a strong portfolio for a UGC-only account.
- Rights: a perpetual licence to use the content across digital channels. The creator keeps the copyright, and full IP transfer is available through Insense's managed services.
- Drawback: the highest fixed cost here for a small first order, and the Brand and Agency plans renew every three months unless you pay annually.
- Versus Billo: broader campaign types and Meta partnership ad connections built into every plan, at a higher starting commitment.
5. Cohley
Best for: larger brands that want a managed, compliance-ready creator program with perpetual rights.
- How it works: you set the brief and the creator rate up front, vetted creators apply, and Cohley handles payments and tax paperwork. Brands pay creators within 30 days of the content due date.
- Pricing: custom, based on how much content you produce, with an optional paid 3-month pilot.
- Creators: human-reviewed applicants. You can set follower minimums and demographics per brief.
- Rights: perpetual content rights on every asset. Cohley doesn't take a cut of creator pay.
- Drawback: no published prices and a sales process, so it's slower to start than self-serve platforms.
- Versus Billo: more photography, review and influencer formats and enterprise controls, at an enterprise buying process.
6. Backstage
Best for: brands that want clear, time-limited licence terms, or on-camera talent from a casting network.
- How it works: post a brief and pick from applicants, or order content from a creator's profile at their listed prices. A creator has 72 hours to accept an order or your money is returned.
- Pricing: creators list their own prices, or you set the budget in your brief. Backstage's payment terms put its marketplace fee on the brand, but its help pages don't publish the rate.
- Rights: an exclusive licence for 6 months of paid ads and 12 months of organic use, starting when you release payment.
- Drawback: if an ad keeps working past six months, you have to come back and pay the creator to renew.
- Versus Billo: you can price and pick talent more freely, but the default rights are much narrower than Billo's full assignment.
7. Upwork and Fiverr
Best for: brands that already know the creator they want, or want a longer freelance relationship.
- How it works: on Upwork, post a job and review proposals. On Fiverr, buy a creator's fixed-price gig.
- Pricing: Upwork's client pricing page lists a 5% marketplace fee on the Basic plan (3% for eligible US clients paying by bank) plus a one-time contract fee of $0.99 to $14.99. Fiverr adds a 5.5% service fee, plus $3.50 on purchases under $200.
- Rights: whatever you agree in the contract, so put usage rights in writing.
- Drawback: neither is built specifically for UGC, so you handle product shipping, briefs and ad permissions yourself.
- Versus Billo: cheaper per order and fully negotiable, but you run the whole process yourself.
8. Myah (early access)
Best for: Shopify brands that want campaigns, samples, video reviews and sales tracking in one place.
- How it works: you post a campaign with the pay, the products and a brief with examples, angles and top-performing formats. Campaigns can be open for creators to discover or invite-only, with optional approval to join. You can also browse and filter creator portfolios and invite people directly.
- Samples and reviews: creators request a product and variant, you approve and mark it shipped with tracking, and they confirm delivery. When videos come in, you approve, request a revision (with a note) or reject, and every version and note stays in one thread. You can chat with creators inside Myah.
- Sales tracking: for Shopify stores, each approved video gets its own tracking link and optional discount code. The last click within 7 days counts, refunds reverse commission, and you can see the orders behind each commission.
- Pricing: free to sign up, with no subscription. You set what creators are paid, and Myah takes nothing from their pay. Myah's fee is 1.5% of the sales tracked to your creators' videos, and set fees per video are free while we onboard our first brands.
- Creators: chosen from portfolios, so they don't need a large following.
- Drawback: Myah is in early access and hasn't launched publicly. Commission tracking works with Shopify stores only.
Usage rights: the difference most comparisons skip
The rights you get vary more between these platforms than the prices do. Before you switch, decide where and for how long you'll run the videos.
- Full ownership: Billo (creators assign all rights) and JoinBrands (100% ownership of approved content).
- Perpetual licence: Insense (perpetual digital rights, creator keeps copyright) and Cohley (perpetual rights on every asset).
- Included, check the terms: Influee includes usage rights for all content.
- Time-limited: Backstage's standard licence covers 6 months of paid ads and 12 months organic.
- Negotiated: Collabstr, Upwork and Fiverr leave it to your agreement with the creator.
If you're negotiating rights yourself, our guide to UGC usage rights for paid ads covers what to ask for, and Meta partnership ads explained covers the permissions you need to run a video from a creator's handle.
How to choose a Billo alternative
- Write down why you're leaving. Price model, revisions, creator quality, countries or campaign types each point to a different platform.
- Price a real order. Run your usual monthly volume through each fee model, as in the table above.
- Check the creators. Look at live profiles in your niche and target country before you pay for a plan.
- Read the rights. Make sure the default licence covers paid ads for as long as a winning ad might run.
- Test small. Brief three to five creators on the same product and compare. Our UGC brief template and guide to making UGC a brand can actually test help you get comparable videos.
When Billo is still the better fit
Stay with Billo if you want a fixed per-video price with no subscription, prefer Billo to vet and match creators, need full ownership of every video and mainly run video ads on Meta and TikTok. Stay too if you want Billo's optional CreativeOps performance data alongside your videos.
Common questions
What is the best alternative to Billo?
It depends on why you're switching. Collabstr suits a free, self-serve start. JoinBrands suits volume, TikTok Shop and Amazon. Influee suits creators outside North America. Insense suits broader campaigns with managed help, and Cohley suits enterprise programs.
Is there a free alternative to Billo?
Collabstr has a free plan with a 10% hiring fee, and JoinBrands has a pay-as-you-go plan with a 15% fee and no monthly charge. Upwork and Fiverr are free to join, with fees on each order.
How much does Billo cost?
Billo videos start at $99 each, bought from a prepaid pack, with the price rising for longer videos, extra formats, Premium creators and add-ons. No subscription is needed to order videos. CreativeOps starts at $149 a month.
Is Insense cheaper than Billo?
Not for small orders. Insense starts with a $650 trial month or a Brand plan from $500 a month billed quarterly, plus creator payments and a 7% to 20% marketplace fee. At higher volumes and lower creator rates, its cost per video can come out lower.
Which Billo alternative has creators outside the US?
Influee lists 33 countries, Insense covers the US, UK, Canada, Australia, New Zealand and the EU among others, and JoinBrands includes Germany and Australia. Collabstr, Upwork and Fiverr are international.
Do I own the videos on these platforms?
On Billo and JoinBrands, ownership transfers to you. Insense and Cohley give perpetual licences, Backstage gives a time-limited exclusive licence, and on Collabstr, Upwork and Fiverr it's whatever you agree with the creator.
Sources
Checked on each company's own site in October 2026, unless marked as a review site.
- Billo: how pricing works, for brands (rights and revisions FAQ), getting started for brands, what the video price includes, creators, Billo's own alternatives post
- Review sites: G2, Trustpilot, Capterra
- Collabstr: pricing, approvals and payments
- JoinBrands: brand fees, getting started for brands, solutions and ownership
- Influee: pricing
- Insense: pricing, creator requirements
- Cohley: pricing, FAQ, paying creators
- Backstage: purchasing UGC, posting a brief, payment terms
- Upwork: client pricing
- Fiverr: payment terms
New to hiring creators? Start with how to hire UGC creators for Meta ads. Leaving Insense instead? See Insense alternatives for small brands. Looking from the creator side? See the best UGC platforms for creators. To work out fair rates, try the UGC rate calculator.
Myah is a marketplace where brands post UGC campaigns, ship samples, review videos and track Shopify sales from each approved video. We're in early access. See how Myah works for brands or join brand early access. Early access does not guarantee availability.
