Free tool For UGC creators and brands
B-roll finder
Paste your video script and get a shot list: every line gets B-roll ideas and matching clips from Pexels’ free library. Film your own or use the clips. No AI, and your script never leaves your browser.
- 1Paste your script. We split it into scenes, one per line.
- 2Check the search words. Each scene gets words you can change.
- 3Pick your clips. Preview and download. The first two scenes are free; every scene with a free Myah account.
What is B-roll?
B-roll is the extra footage you cut to while someone is talking: hands opening a product, a morning routine, a city street, the result. A-roll is the main shot, usually a person talking to camera.
In UGC and ads, B-roll does the heavy lifting. It shows what the voiceover is saying, hides jump cuts and gives the viewer something new to look at every few seconds, which is what keeps people watching past the first three seconds.
You, talking to camera: “I was so tired of dull skin.”
A close-up of tired eyes in the mirror while your voice carries on.
How the B-roll finder works
1. Your script becomes scenes
One scene per line. Labels like “VO:” and “HOOK:” and timestamps are dropped, and very short lines are joined to the next one. Up to eight scenes are used.
2. Each scene gets search words
Filler words come out and abstract ones are swapped for something filmable. You can remove a word, add your own and search again.
3. Matching clips from Pexels
Three clips per scene, with the creator credited and linked. Preview one, then download it. Not quite right? Change the search words and search that scene again.
Only the search words for each scene leave your browser. The script itself stays on your device, and nothing is stored on our servers. The tool is a planning aid: use the clips you like, and film the shots only you can, like your own product.
B-roll ideas for UGC and ads
A short video usually needs the same handful of shots. Plan one for each line of the script and you will rarely be stuck in the edit.
The hook
A face reacting, a messy “before”, a problem in close-up. One second, full screen, before anyone scrolls.
The product
Unboxing, pouring, pressing, applying. Film this yourself: stock can’t show your brand’s product.
The routine
Morning coffee, the commute, the gym bag, the desk. Stock clips work well for these everyday shots.
The result
Glowing skin, a tidy desk, a finished meal, a smile. Show the feeling the script promises.
The proof
A phone screen with a review, a before-and-after, a hand holding the product next to a receipt.
The call to action
A thumb tapping a link, a phone on a table, a hand reaching for the product. Keep it simple and end on it.
How to film your own B-roll
Stock clips cover the everyday shots. For your product, your home and your hands, a phone is enough. These habits make the difference.
Shoot in the format you will post
Film vertical (9:16) for Reels and TikTok so you don’t crop away detail later. Keep the main subject out of the top and bottom edges, which the app covers.
Get two or three seconds of everything
You need less than you think. Hold each shot steady for a few seconds, then move on.
Use natural light
Stand facing a window. Soft daylight makes a phone clip look much better than a lamp.
Move the camera on purpose
A slow push in or a simple pan reads as intentional. Shaky handheld reads as an accident.
Shoot close
Hands, textures and details are what B-roll is for. Close shots cut together more smoothly than wide ones.
Record the sound
Pouring, tapping and typing add life under a voiceover, even when you never show a face.
Making videos for brands? How to film and edit UGC goes through lighting, sound and on-screen text, and the UGC script template helps you plan the shots before you film.
Can I use Pexels clips in ads?
Pexels says all its photos and videos are free to use, and that you can modify them. Credit to the creator or Pexels isn’t required, but it’s appreciated, which is why every clip here credits its creator. A few rules from the Pexels licence matter for ads:
- Don’t imply that a person or brand shown in a clip endorses your product.
- Identifiable people shouldn’t appear in a bad light or in a way that is offensive.
- Don’t sell or redistribute the unaltered clips, including on other stock sites.
- Don’t use a clip as part of a trademark, business name or logo.
Pexels’ own terms add that for commercial use you may need the consent of anyone identifiable in a clip, or a licence for any logo or brand it shows. For a paid ad, choose clips without recognisable faces or brands, or film your own. This is general information, not legal advice.
Questions
Is the B-roll finder free?
Yes. Paste any script and you get a shot list with search words for every scene. You can preview and download clips for the first two scenes with no account. A free Myah account shows clips for every scene.
Does my script get uploaded?
No. Your script is split into scenes in your browser, and only a few search words for each scene are sent to find clips. If you create an account to see more scenes, the page saves your work in your own browser for 24 hours so it is still here when you come back.
Where do the clips come from?
From Pexels, a free stock library. Every clip shows who filmed it and links to its page on Pexels. We don’t host or copy the files: previews and downloads come straight from Pexels.
Can I use the clips in ads?
Pexels says its photos and videos are free to use, including commercially, and that you can edit them. Credit isn’t required but is appreciated. Don’t imply that a person or brand in a clip endorses your product, and take extra care with identifiable people, logos and buildings in paid ads. Read the Pexels licence before you run one.
Why are only the first two scenes free?
Every search is a request to Pexels, and Pexels limits how many we can make. Showing the first two scenes to everyone keeps the tool free to try, and a free Myah account shows B-roll for the rest.
How are the search words chosen?
Each scene’s words are filtered to the ones a camera can film. Filler is dropped and abstract words are swapped for something visual, so “confidence” becomes “person smiling”. There is no AI involved, and you can remove or add words and search again.
How long should a B-roll clip be?
Short. Most UGC and ad edits change shot every two to four seconds, so you rarely need more than that from any clip. Pick a clip, then cut the best few seconds.
Should I film my own B-roll instead?
For anything about your product, yes. Stock footage can’t show your bottle, your app or your packaging, and real footage feels more honest. Use stock for routine and mood shots, and film the product yourself.
Keep going
UGC script template
Hooks and structure that keep viewers watching
How to film and edit UGC
Lighting, sound and on-screen text
Instagram safe zone checker
Keep text clear of the buttons and caption
UGC rate calculator
What to charge for your next video
Hook rate for Meta ads
Measure whether the first seconds work
Reels safe zone templates
Four PNG overlays and a cheat sheet